Monopoly GO: Why Does It Have Huge Advertising Potential?

Monopoly GO was officially released in late April 2023. As a free mobile game, Monopoly GO gained a lot of popularity at the beginning of its release and attracted many fans.

According to statistics from AppMagic, this game could be accessed through stores for about eight out of twelve months, and it achieved 13th on the top download charts while in aspects of top grossing, it embraces the achievement of 9th.

So far, Monopoly GO has generated the value of nearly 145M downloads and 1.4B USD, all of these coming from in-app revenue. According to the relevant authentic information, this game has embraced three billion USD in revenue since launch.

The popularity of Monopoly GO has aroused a lot of discussion among players and professionals, with its game design, economy, and user acquisition strategies being included. However, the topic of the potential of advertisement monetisation is failing to rise a lot of attention. And there are no advertisements in the game at present. But it is undeniable that this game has huge advertising potential and can generate more revenue through advertising.

Now let’s take a look at the mechanics of Monopoly GO and how to make a fortune by inserting advertisements in the game.

The Mechanics Of Monopoly GO

Many of the mechanics of Monopoly GO are surprisingly simple, and some parts are even automated. For example, Your token moves automatically on the board, jumping from field to field. Of course, there are also some complex elements, for example:

• Decorative moment of building various cities
• Collectables - amounts of albums that can be completed by collecting stickers during the journey of playing this game
• Interacting with friends

In the aspect of economy, there are two major currencies - Rolls and Money. These two currencies are exactly the same price. Of course, there are many deals, packs, discounted offers, etc, all of which are attractive enough to lure players to get them.

The Way To Add Advertisement In Monopoly GO

Many people may think that advertising will cause players to be disgusted, but if used properly, such as letting players decide whether to watch the ads, it will not have a counterproductive effect. It is actually very easy to insert ads into this game because they are very compatible with each other. Just pay attention to the frequency of ads.

Now, let’s give some examples of how to place ads.

• When the player completes their Bank Heist or shut down mission, they will be provided an opportunity to double their reward or not by watching an advertisement.
• In the aspect of surfacing the colour wheel that let players to spin the wheel and harvest various rewards (rolls, money, album packs), offering an extra free spin chance in exchange for watching an ad would be counted as an easy and wise choice.
• If players could not find a way to get out of jail for free, expect the method of paying the bail, players could be offered a choice to get out by watching an ad.

In addition, here lies some channels that could not be rejected by most of player, such as by watching ads in exchange for rare Monopoly Go Stickers. And here lies another two ways:

• Increase daily rewards by watching an ad.
• Get more rolls and money through watching an ad.

That’s all about Monopoly GO and advertisements. And it is undeniable that the two of them are pretty compatible. Thank you for reading.